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First Steps Shop

Inhaltsverzeichnis

Introduction

This guide will tell you everything you need to know to get started with 21.Shop. More detailed instructions are linked in the relevant chapters, where available.

Shop administration

In the shop administration area, you can manage and customise your online shop.

Login

You can log in to the 21.Commerce app via the portal.

You can also access the administration by adding “/shop/Admin/” to the end of your shop’s URL. For example, if your shop’s URL is “https://tolle-schuhe.shoptest.ch/", the administration can be found at “https://tolle-schuhe.shoptest.ch/shop/Admin/". Please note that “Admin” is capitalised.

Overview

Figure 1: Dashboard Administration

The shop administration is structured as follows:

  1. Navigation of the PepperShop administration
  2. Input field to search the shop administration
  3. Expand and collapse navigation
  4. Switch to the customer page
  5. Help for the current page content
  6. Change language

Set language

Where: “Shop administration” → “Settings” → “Languages”

21.Shop offers the following languages in the administration and on the customer page:

  • German
  • English
  • French
  • Italian
  • Romansh

The languages must be installed once. Afterwards, they can be changed in the administration and on the customer page at the top right. You can set the default language for administration and the customer page. The languages can also be activated and deactivated individually. Under “Display of the language selection menu”, you can set how the language selection should appear on the customer side.

Create categories

  1. Start in the shop administration.
  2. Select “Category” in the navigation.
  3. Click on “New”.
  4. Use the arrows to select where the category should be inserted.
  5. Fill in the fields. Please note that the information should be entered in all active languages.

Further information on the topic of “Categories” can be found here.

Create articles

  1. Start in the shop administration.
  2. Select “Assortment” in the navigation bar, then “Products”.
  3. Click on *“New”.
  4. Fill in the form. Mandatory fields are:
  • “Name”
  • “Price”
  1. Assign your article to one or more categories.
  2. Click on “Save” at the bottom.

Further information on the topic of “Creating/editing articles” can be found here.

Switch to the customer page

Want to see what your online shop looks like to your customers? Then click on the shopping cart icon in the shop administration.

Our recommendation: Open the customer page in a new tab. This makes it easier to switch back and forth between the customer page and the administration. If you make a change in the administration, you only need to reload the customer page to see the changes.

Make a test purchase

  1. Click on the shopping cart icon in the shop administration. You are now on the customer page of the shop.
  2. Browse the online shop and add an item to your shopping cart.
  3. Proceed to checkout and fill out the forms.
  4. Click “Buy”.
  5. Continue reading under “View orders”.

View orders

You can view orders in three different ways:

  • The most recent purchases appear on the shop administration home page, also known as the dashboard. You can find the dashboard by clicking on the 21.Commerce logo in the top left corner.
  • You can view all orders under “Customers/Orders” → “Orders”.
  • You will also receive an email with the order details for each order.

Further information on the topic of “Processing orders” can be found here.

Customise the design of your online shop

Where: “Shop administration” → “Design”

In the shop administration, under “Design”, you will find various options for customising the design of your shop. These include:

  • Various design themes
  • Upload new shop logo / favicon
  • Select navigation position in the shop
  • Select colours and fonts
  • Design detail adjustments
  • Custom shop buttons
  • Upload images

Further information can be found here.

Content Editor: Design your own pages

Where: “Shop administration” → “Content” → “Pages”

With the Content Editor, you can quickly create unique content pages for your online shop or customise existing content pages such as the home page.

For more information, click here.

Set delivery countries & shipping

Where: “Shop administration” → “Settings” → “Delivery countries / Shipping”

Here you can configure settings for delivery countries, minimum order quantities and shipping.

For more information, click here.

Configure payment methods

Where: “Shop administration” → “Settings” → “General information” → “Payment methods”

The 21.Commerce online shop offers you various payment methods for your customers.

Standard payment methods

  • Prepayment
  • Invoice
  • Direct debit
  • Cash on delivery

Electronic payment methods / credit cards

  • Mastercard
  • Visa
  • PostFinance
  • PayPal
  • Klarna
  • Google Pay
  • Apple Pay
  • TWINT
  • And many more

You can find a list of all possible payment methods here:

“Shop administration” → “Settings” → “General information” → “Payment methods” → “Electronic payment methods / credit cards” → Click on the blue pencil icon here.

Payment Service Provider (PSP)

For electronic payment methods / credit cards, a contract with a payment service provider (PSP) is also required. 21.Commerce works with Worldline.

Further information on the topic of “Payment methods” can be found here.

Important information for online shops

Would you like to configure a Swiss21 subdomain or CNAME?

In the portal, click on the three dots → Settings in your 21. Shop. Now set up your subdomain or CNAME.

Imprint

Where: “Shop administration” → “Contents” → “Pages” → Here you will find “Imprint” in the list → click on the pencil icon to edit.

In Switzerland, an imprint obligation similar to the German provider identification obligation has been in force since 1 April 2012. At 21.Commerce, the imprint is linked in the footer and visible on every page by default. The contact details and address from the general settings are automatically transferred and displayed in the legal notice. The legal notice must be supplemented by the shop owners in accordance with the legal requirements of their country:

“Shop administration” → “Content” → “Pages” → Here you will find “Legal notice” in the list → click on the pencil icon to edit.

It is important that you transfer the data from the commercial register entry. You can also store information such as the company number in the commercial register, VAT number and VAT ID number. It is best to also store the details of the managing directors in the legal notice. Please find out what requirements apply in your country.

General Terms and Conditions (GTC)

Where: “Shop Administration” → “Settings” → “General” → “Customer information / Cancellation / GTC”

In Switzerland, there is no legal obligation to use General Terms and Conditions (GTC). Nevertheless, GTC are advantageous, especially in online and mail order business, as there is a high need for regulation in this area.

21.Commerce provides you with a GTC template. Please read it carefully and adapt the text if necessary. We recommend that you at least specify the place of jurisdiction and the cancellation policy in your GTC.

Companies that also serve customers in Germany should also include the cancellation policy required under German law and the corresponding model cancellation form in their GTC.

How to customise the GTC:

“Shop administration” → “Settings” → “General” → “Customer information / Cancellation / Terms and conditions” → click on “Edit terms and conditions” under “Terms and conditions”.

Data protection / Privacy policy

Where: “Shop administration” → “Settings” → “General” → “Customer information / Cancellation / Terms and conditions”

The Swiss Data Protection Act (CH-DSG) and the European General Data Protection Regulation (EU GDPR) protect personal data and regulate how it is handled. For online shops, this means that they must comply with legal requirements when collecting, storing and processing customer data in order to ensure the privacy of users.

When you are affected:

  • CH-DSG:
  • You have a branch, subsidiary or affiliate in Switzerland
  • You process personal data via a Swiss company
  • You deliberately offer services to persons residing in Switzerland
  • You observe the behaviour of Swiss persons.
  • EU-DSGVO:
  • You have a branch, subsidiary or affiliate in the EU
  • You process personal data via an EU company
  • You deliberately offer services to persons residing in the EU
  • You observe the behaviour of EU persons.

*Google Analytics and similar tracking tools are the main focus here.

If you are affected, there are now a few points you must comply with. You can find more information here.

Further help

If you have any questions or problems, our support team will be happy to help. To do so, open a support ticket:

  1. Go to the Swiss21 portal.
  2. Click on your profile picture in the top right corner.
  3. Click on “Support”.
  4. Click on “Contact support”.
  5. Fill out the form and our support team will get back to you as soon as possible.

Support opening hours: Monday – Friday I 8:00 a.m. – 12:00 p.m. I 1:30 p.m. – 5:00 p.m.

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