First Steps Shop
Introduction
These instructions will tell you everything you need to know to get started quickly with 21.Shop. More detailed instructions, if available, are linked to the respective chapters.
Shop administration
You can manage and customise your online shop in the shop administration.
Login
You can log into the 21.Commerce app via the portal.
You can also access the administration if you write ‘/shop/Admin/’ after the URL of your shop. From ‘https://tolle-schuhe.shoptest.ch/’, for example, the administration is ‘https://tolle-schuhe.shoptest.ch/shop/Admin/’. Please note that ‘Admin’ is capitalised.
Overview
The shop administration is structured as follows:
- navigation of the PepperShop Administration
- input field to search the navigation
- collapse and expand navigation
- switch to the customer page
- help for the current page content
- change language
Set language
Where: ‘Shop administration’ → ‘Settings’ → ‘Languages ’
21.shop has the following languages in the administration and on the customer side:
- German
- English, German
- French, German
- Italian
- Romansh
The languages must be installed once. You can then change the language in the administration and on the customer page in the top right-hand corner. You can set the default language for the administration and customer page and activate and deactivate languages individually. Under ‘Display of the language selection menu’, you can set how the language selection should look on the customer side.
Create categories
- start in the shop administration.
- click on ‘Category’ in the navigation.
- click on ‘Create new category’.
- fill out the form. Mandatory fields are:
- ‘Name’
- ‘Categorise category’ (→ Where in the order should the category be categorised?)
You can find more information about ‘Categories’ here.
Create article
- start in the shop administration.
- click on ‘Articles’ in the navigation.
- click on ‘New article’.
- fill out the form. Mandatory fields are:
- ‘Name’
- ‘Price’
- click on ‘Next’ at the very bottom.
- assign your article to one or more categories.
You can find further information on the subject of ‘Entering / editing items’ here.
Switch to the customer page
Do you want to see what your online shop looks like for your customers? Then click on the shopping basket symbol in the shop administration.
Our recommendation: Open the customer page in a new tab to make it easier for you to switch back and forth between the customer page and administration. If you make a change in the administration, you only need to reload the customer page to see the changes.
Make a test purchase
- click on the shopping basket symbol in the shop administration. You are now on the customer page of the shop.
- browse the online shop and add an item to the shopping basket.
- go to the checkout and fill in the forms.
- click ‘Buy’.
- continue reading under ‘View orders’.
Viewing orders
You can view orders in three different ways:
- The latest purchases appear on the shop administration start page, also known as the dashboard.
- You can find the dashboard by clicking on the 21.Commerce logo at the top left.
- You can find all orders under ‘Customers/Orders’ → ‘Customer management’.
- You will also receive an email with the order details with every order.
You can find more information on the topic of ‘Processing orders’ here.
Customise the design of your online shop
Where: ‘Shop administration’ → ‘Design ’
In the shop administration under ‘Design’ you will find various options for customising the design of your shop. These include
- Various design themes
- Upload new shop logo / favicon
- Select the position of the navigation
- Select colours and fonts
- Design detail customisations
- Customised shop buttons
- Upload images
Further information can be found here.
Content Editor: Design your own pages
Where: ‘Shop administration’ → ‘Content’ → ‘Pages ’
With the Content Editor, you can create unique content pages for your online shop in no time at all or customise existing content pages such as the homepage.
Further information can be found here.
Set delivery countries & shipping
Where: ‘Shop administration’ → ‘Settings’ → ‘Delivery countries / shipping ’
Here you can make settings for delivery countries, minimum quantity surcharge and shipping.
Further information can be found here.
Configure payment methods
Where: ‘Shop administration’ → ‘Settings’ → ‘General’ → ‘Payment methods ’
The 21.Commerce online shop offers various payment methods for customers.
Standard payment methods
- Prepayment
- Invoice
- Direct debit
- Cash on delivery
Electronic payment methods / credit cards
- Mastercard
- Visa
- PostFinance
- Paypal
- Klarna
- Google Pay
- Apple Pay
- TWINT
- And many more
You can find a list of all possible payment methods here:
‘Shop administration’ → “Settings” → “General” → “Payment methods” → “Electronic payment methods / credit cards” → Click on the blue list symbol here.
Payment Service Provider (PSP)
A contract with a payment service provider (PSP) is still required for electronic payment methods / credit cards. 21.Commerce works together with Worldline.
You can find further information on the subject of ‘Payment methods’ here.
Points to note for an online shop
Would you like to configure a Swiss21 subdomain or CNAME?
In the portal, you can click on the three dots -> Settings for your 21st shop. Now set up your subdomain or your CNAME.
Legal requirements
Imprint
*Where: ‘Shop administration’ → ‘Content’ → ‘Pages’ → Here you will find ‘Imprint’ in the list → to edit, click on the pencil icon.
In Switzerland, an imprint obligation has been in force since 1 April 2012, similar to the German provider identification obligation. At 21.Commerce, the legal notice is visibly linked in the footer of every page as standard. The contact details and address from the general settings are automatically transferred and displayed in the legal notice. The legal notice must be completed by the shop owner in accordance with the legal requirements of their country:
‘Shop administration’ → “Contents” → “Pages” → Here you will find “Imprint” in the list → click on pencil icon to edit.
It is important that you copy the data from the commercial register entry. You can also enter details such as the company number in the commercial register, VAT number and UID. Details of the managing directors are also best stored under the legal notice. Please find out which requirements apply in your country.
General Terms and Conditions (GTC)
Where: ‘Shop administration’ → ‘Settings’ → ‘General’ → ‘Customer information / Cancellation / GTC ’
In Switzerland, there is no legal obligation to use General Terms and Conditions (GTC). Nevertheless, GTCs are advantageous, especially in online and mail order business, as there is a high need for regulation here.
21.Commerce provides you with a GTC template. Please read these carefully and adapt the text if necessary. We recommend at least regulating the place of jurisdiction and cancellation in the GTC.
Companies that also serve customers in Germany should also include the cancellation policy required by German law and the corresponding sample cancellation form in their GTC.
How to customise the GTC:
‘Shop administration’ → “Settings” → “General” → “Customer information / Cancellation / GTC” → click on “Edit GTC” under ’General terms and conditions.’
Data protection / privacy policy
Where: ‘Shop administration’ → ‘Settings’ → ‘General’ → ‘Customer information / Cancellation / GTC ’
The Swiss Data Protection Act (CH-DSG) and the European General Data Protection Regulation (EU-GDPR) protect personal data and regulate how it is handled. For online shops, this means that they must comply with legal requirements when collecting, storing and processing customer data in order to guarantee the privacy of users.
When you are affected:
- CH-DSG:
- You have a branch, branch office or subsidiary in Switzerland
- You process personal data via a Swiss company
- You deliberately offer services to persons resident in Switzerland
- You monitor the behaviour of Swiss persons*.
- EU GDPR:
- You have an establishment, branch or subsidiary in the EU
- You process personal data via an EU company
- You deliberately offer services to persons residing in the EU
- You monitor the behaviour of EU persons*.
*Google Analytics and similar tracking tools are in the foreground here.
Further help
Do you need further support? PepperShop provides you with different options.
- Often a click in the administration on the top right on the question mark icon helps. Here you can get direct help on the relevant topic.
- We are also available to you by email swiss21-support@peppershop.commailto:swiss21-support@peppershop.com)