Onlineshop

Online shop: Update for a better shopping experience

The 21.Commerce V11 online shop brings noticeable improvements for you as a shop operator, as well as for your customers. With the new features in the Content Editor, you can create clear, SEO-friendly pages that guide your users to their destination faster. The modern customer area provides a clear order overview and more convenience in address management. Together with performance optimisations such as dynamic reloading and WebP support, this creates an all-round improved shopping experience.

Content Editor: More clarity and targeted navigation

With the new features in the Content Editor, you can design your pages to be clear and user-friendly. Accordion elements keep content compact, while the anchor function allows direct jumps to important sections – for quick orientation.

Accordion elements: expand and collapse content

With the new accordion elements in the Content Editor, you can make content expandable and collapsible. Your pages remain compact and clear, while your customers can open exactly what interests them.

This also has advantages for you as a shop operator: you can enter more extensive content, such as SEO-optimised texts, without overloading your pages. This improves your shop’s search engine visibility without compromising readability.

• Extensive content without overloading the page
• Less scrolling for your customers
• The most important information at a glance
• SEO-optimised texts without compromising readability

Anchor function: Jump directly to the desired location

With the new anchor function in the Content Editor, you can link to specific locations on a page – either from another section of the same page or directly from another page. This allows your customers to navigate more quickly to the content that is relevant to them.

• Better orientation for your customers
• Direct jump targets on the same or other pages
• Set up in just a few clicks

Customer area: Modern customer account and order overview

The 21.Commerce V11 online shop impresses in the customer area with a modern design and new functions. Your customers can find orders faster thanks to the new quick search and enjoy a clear display of all products – including easy reordering directly from the order overview or detail view.

Order overview: Find products faster and reorder

A clear improvement is particularly evident in the order overview. With the 21.Commerce V11 online shop system, your customers can see all products per order displayed in a shopping basket style. In the new quick search, your customers can now search by invoice number, reference number, product number or product name to quickly find the order they are looking for.

With one click, all products in an order can be placed back in the shopping basket. The shop automatically switches to the shopping basket overview, where your customers can adjust the quantity of products or delete individual products if necessary.

• Better overview thanks to shopping basket-style display
• Quick search by invoice, reference or product number as well as product name
• All products in an order can be reordered with a single click
• Automatic switch to the shopping basket with editing option

Order detail view: More clarity and convenience

The detail view of an order is much clearer in 21.Commerce Version 11. Instead of a simple list view, your customers now see the individual products in the familiar shopping basket style. This makes the display easier to read and understand. In addition, individual products from a previous order can be conveniently repurchased – with just one click, they are added directly to the shopping basket.

• product overview in shopping basket style for better readability
• **Easy reordering of individual products **
• Automatic switch to shopping basket

Fuzzy search: misspelled, but still found

With fuzzy search, your customers can find the right products – even if they are misspelled. Our developers have significantly optimised this feature in the 21.Commerce V11 online shop solution.

• Fuzzy search now takes into account all words in a search query
• Even incomplete entries return relevant results
• Fewer missed sales due to incorrect spelling

Example 1: Multiple words

• Search term: CD ‘Böhmischer Traum’
• Spelling: ‘bömischer Traum’ (without the ‘h’)
• Version 10: The product is not found because fuzzy search only applies to the last word.
• Version 11: The product is found because fuzzy search now applies to all words.

Example 2: Incomplete entry

• Search term: CD ‘Böhmischer Traum’
• Entry: ‘bömisch’
• Version 10: The product is not found because incomplete matches are not displayed.
• Version 11: The product is found because fuzzy search also displays incomplete matches.

Good to know: How fuzzy search works

Fuzzy search is based on Soundex, a phonetic coding method. Words that sound similar but are spelled differently are given the same code. Example: ‘Bohemian’ and “Bohemian” both result in the code B522 – this allows the 21.Commerce V11 online shop to recognise what the customer is looking for even if it is spelled incorrectly.

Non-purchasable products : Remain visible instead of disappearing

In 21.Commerce V10, shop operators had to mark products that were no longer purchasable as ‘inactive’. This caused them to disappear from the shop. Anyone who had a direct link to the product received an error message.

Many of our customers wanted a way to keep non-purchasable products visible in the shop. Such feedback is very valuable to us and is directly incorporated into the further development of 21.Commerce. Thanks to your feedback, this feature is now available in version 11.

• Show products early Present products in the shop before they are available to order – for example, planned new products or seasonal products .
• Better visibility in search engines (SEO) Popular products remain findable and continue to attract visitors, even if they are temporarily unavailable.
• Avoid error messages Existing product links remain valid. Instead of an error page, customers see clear information.

New purchase settings in 21.Commerce V11

You can set the purchase status individually in the product mask:

• Purchasable
  • The product can be ordered permanently – as long as you do not change anything.
• Not purchasable
  • The product remains visible but cannot be ordered. Instead, the message ‘This product cannot be purchased’ appears.
• Temporarily available
  • Set the start and/or end date for availability:
    • Before the start of sales: Message ‘product will be available from XX.XX.XXXX.’
    • After expiry: Message ‘This product cannot be purchased.’

Important: Visibility through activation

Activating an product continues to control its display: Whether ‘available for purchase’, ‘not available for purchase’ or ‘available for purchase for a limited time’ – if an product is marked as ‘inactive’, it is not visible in the shop.

Performance: Faster, smoother, better

21.Commerce V11 significantly improves the performance of your online shop. This ensures shorter loading times and a better shopping experience – especially for large product ranges.

• Significantly shorter loading times
• Smoother shopping experience
• Improved user satisfaction

**Dynamic reloading of products **

When changing the product overview page or filtering and sorting, entire pages are no longer reloaded, only the product data. This noticeably reduces loading times and gives your customers a smoother shopping experience.

Support for WebP format

21.Commerce V11 now supports the modern WebP image format. This format stores images and animations in significantly smaller file sizes without any loss of quality. This means your product images load faster, which also contributes to better performance.